Abu Dhabi Media Company, one of the largest media companies in the region, engaged cleverTV to launch goalarabia.com, the UAE's first international standard fantasy football game which is playable both online and on mobile devices in Arabic and English.

Based on the English Premier League, players compete in a virtual league to win the top prize of a Chevrolet Avalanche.

Within a week of launching entries had already come in from over 70 different countries.

ADMC publications Al Ittihad, The National and Super Magazine carry updates on the most successful fantasy teams and managers are able to check results on-the-go using their mobile phones.

"Goalarabia will be the biggest and best fantasy football league in the region. We aim to tap into the popularity of sport across the Arab world and provide people with an easy to use platform to compete for great prizes and network with thousands of football fans online. For regional football fans, this is a digital revolution that is premier league in every sense."

Ricky Ghai, Executive Director of Digital Media at Abu Dhabi Media Company