reverse auctions

Building on the popularity of online gaming and the power of the eBay generation, a reverse auction is where the lowest unique bid, rather than the highest, wins a prize.

Part auction, part skill-game, reverse auctions have been promoted on radio, TV, online and offline channels with huge success, providing a compelling, easy-to-use game mechanic which encourages repeat play and can generate significant revenues.

Users bid on products and services, placing what they think will be the lowest unique bid - that is the lowest bid in pence that no one else places. The winning bidder then purchases the item for the price they bid.

Competitions promoted across multiple platforms (online, sms, premium rate telephony, mobile internet or IPTV) are integrated into one central solution.

In collaboration with our reverse auction partners, The Clever Group, we offer clients a bespoke solution over multiple formats.

To learn more about how reverse auctions can be deployed please contact us.