tipping competitions

These formats extend the concept of fantasy sports as a 'proxy for a bet' and play particularly well with punters. In markets such as Australia, tipping is the dominant manifestation of this gaming genre.

We pride ourselves on our experience working with bookmaker partners and our knowledge of horse racing. These two areas of expertise dovetail perfectly in the annual Search for a Tipster competition that we run for The Racing Post in the UK.

Since we took responsibility for the daily management of the game, player support and the provision of in-paper updates to tight daily deadlines, the competition has gone from strength to strength. By managing the CRM across entry channels and integrating the sponsor's running of a market on the eventual winner, entry has grown by 92%.

           

To learn more about how and when tipping competitions can be deployed please contact us.